
Fashion Marketing is a dynamic course that explores the strategies, techniques, and creative processes used to promote and sell fashion products in a competitive global market. The course combines principles of marketing, consumer behavior, branding, and retail management with an understanding of fashion trends and the fashion industry.
Learners will gain insights into the fashion marketing mix, trend forecasting, product positioning, visual merchandising, and digital marketing strategies tailored to the fashion sector. Emphasis is placed on developing skills to analyze market trends, understand target audiences, and create compelling marketing campaigns that align with fashion brand identities.
By the end of the course, students will be equipped with both the creative and analytical skills required to succeed in the fast-paced world of fashion marketing, whether in retail, brand management, public relations, or digital media.
Course Objectives
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To introduce learners to the principles and practices of marketing within the fashion industry.
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To develop an understanding of fashion market structures, trends, and consumer behavior.
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To equip learners with skills in branding, visual merchandising, and promotional strategies.
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To explore the role of digital marketing, social media, and e-commerce in fashion.
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To prepare learners to design and execute effective fashion marketing campaigns.
Learning Outcomes
By the end of the course, learners should be able to:
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Explain the core concepts and strategies of fashion marketing.
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Analyze market trends and target audiences in the fashion sector.
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Develop brand positioning and promotional strategies for fashion products.
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Apply visual merchandising techniques to attract and retain customers.
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Use digital tools and platforms to market fashion products effectively.
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Plan and present a complete fashion marketing campaign.
Key Topics Covered
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Introduction to Fashion Marketing – concepts, scope, and importance.
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Consumer Behavior in Fashion – understanding customer needs and preferences.
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Fashion Market Research & Trend Forecasting – tools and techniques.
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Branding in Fashion – creating and managing fashion brand identity.
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Product Development & Positioning – from concept to market.
- Teacher: moraa consalata